How to Read Our Labels

Here at Birds Eye we are committed to helping you make informed food choices, and a key way in which we achieve this is through our on-pack labeling. On our packaging there is a wealth of information about our food- including nutrition information!

Checking the front-of-pack nutrition panel and back-of-pack nutrition table is a great way to make healthier choices and eat a balanced diet.

Many of our Birds Eye products contain more than one serving per pack, so check the packaging for portion size information.

It is this portion size which the numbers on the front-of-pack nutrition panel are based on.

Reference Intake (RI) has replaced the term Guideline Daily Amount (GDA).

Aim to stay below 100% of your daily allowance (RI) for calories, fat, saturates, sugars and salt when you add up everything you consume in a day.

The front-of-pack nutrition panel shows you how many calories and how much fat, saturated fat, sugar and salt is in a portion.

The panel also shows the share (%) of your daily allowance (Reference Intake- RI) that a portion provides.

Check the back-of-pack nutrition table for the number of calories there are in a portion and in 100g of our food.

• The average woman needs 2,000 calories per day
• The average man needs 2,500 calories per day

Remember, individual calorie needs depend on many factors, including activity level.

By the end of 2018, as part of our commitment to help you to make healthier food choices and eat a balanced diet, we plan to apply traffic light colours to front-of-pack nutrition panels across our portfolio.

The red, amber and green colours show at a glance whether a product is high, medium or low for fat, saturated fat, sugar and salt.

For a healthier choice, choose products with more greens and fewer reds.