We always source responsibly

We are proud of being transparent about where and how we source our fish, protecting future supplies by working with those who share our sense of responsibility for marine resources, habitats, and ecosystems.

CAPTAIN'S FISH FINDER

Our Captain's Fish Finder makes it easy for you to find out where the fish in your pack comes from, providing reassurance that our products are fully sustainable.

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MARINE STEWARDSHIP COUNCIL 

We became a founding member of the Marine Stewardship Council (MSC) in 1997.

Today we’re proud that we are the largest branded user of the MSC Ecolabel. Our goal is to help people make nutritious and sustainable food choices by increasing availability of sustainably sourced Fish.

 

 

FISHERMAN STORIES

Imagine sailing the seas at all hours, facing all weathers to bring home the freshest fish. Our fishermen, just like The Captain, eat the cold for breakfast, washed down with a glug of driving rain. So make yourself a fish finger sandwich, pull up a chair and put yourself in the ice-cold boots of those who brave the oceans.

MEET ROY, JEFF AND REED

 
fisherman

MEET JEFF AND TYLAR

 

Learn more

When you choose our fish, you choose fish that’s good all round. Find out about the other ways we are ensuring that future generations can enjoy fish too.

WE ACTIVELY CARE FOR OUR OCEANS

Find out how we are doing our bit to minimise the impact of our products and processes on the planet.

WE CHAMPION EATING FOR THE PLANET

Learn about our voyage to help adopt a more planet-friendly way of eating.