WE CHAMPION HEALTHY EATING… FOR THE PLANET

We actively help people adopt a more planet-friendly way of eating by making responsibly caught and reared fish both tasty and accessible for everyone.

NUTRITION 

From essential Omega-3 and protein, to important vitamins and minerals such as vitamin B 2, vitamin D, selenium and iodine, there’s a whole lot of goodness to be found in our range of fish*. But to benefit from these nutrients, eating a variety of fish, more often, is key.

 

 

CO2

Eating fish is also better for the planet. Fish has a lower environmental impact than beef and lamb which is why we believe, for the sake of our good health, and that of the environment, we need to be eating more fish as part of a planet-friendly diet.

FISHERMAN STORIES

Imagine sailing the seas at all hours, facing all weathers to bring home the freshest fish. Our fishermen, just like The Captain, eat the cold for breakfast, washed down with a glug of driving rain. So make yourself a fish finger sandwich, pull up a chair and put yourself in the ice-cold boots of those who brave the oceans.

MEET ROY, JEFF AND REED

 
fisherman

MEET JEFF AND TYLAR

 
*Rich means, in the context of a mineral or vitamin, that the food source provides at least 30% of the Recommended Daily Allowance. For protein, rich means that at least 20% of the energy provided by the food source comes from this nutrient.

Learn more

When you choose our fish, you choose fish that’s good all round.
Find out about the other ways we are ensuring that future generations can enjoy fish too.

WE ALWAYS SOURCE RESPONSIBLY

Transparency has always been important to us. Explore where and how we source our fish.

WE ACTIVELY CARE FOR OUR OCEANS

Find out how we are doing our bit to minimise the impact of our products and processes on the planet.